Today, the share of living people accounts for up to half of all global Internet traffic, the second half is generated by robots. Special programs scan the network 24 hours a day, visit websites and perform a given sequence of actions. There are good bot programs that perform service tasks and do not affect the performance of sites. However, there is a segment of bad bot programs that are used to cause damage.
No online store is insured against bots attack. Bots are attacking not only large online stores, but start-ups often have to face and fight bots attacks. A large number of requests from bots seriously slows down the site. Bot programs are more skillfully imitating customer behavior on the site: they can type in the correct URL, send the item to the cart, call, fill out a questionnaire, add your site to the botnet, steal content, ahead of Google’s indexing, easily find and click your contextual or teaser ads. As a rule, a lot of manpower and resources are spent on finding and identifying problems that, in fact, do not exist.
The new Bots ban add-on will help you to avoid bot attack, which in turn will ensure the stable operation of your online store website, reduce the risk of losing positions in search engines, help save advertising budget and time to develop and promote an online store. The principle of operation of the add-on is simple: you must enter the names of the bot programs and the add-on will block their work. The add-on has already preset a list of the most active bots, which can be replenished using information from server logs.
It is not enough just to bring traffic to your site - you need to make sure that it is not fake. Bots can wind up beautiful figures in the panels of analytical tools, distracting from the main business objectives - increasing conversion and sales growth.